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Swing-One – Faïza Riffi: reconciling technology and humanity

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In an industry that values performance, Swing-One takes the opposite approach: placing human intelligence at the heart of technological transformation.

The paradox is well-known, yet rarely solved. Large organizations invest billions in their digital transformation and fail, not due to lack of technology, but due to lack of human clarity. Persistent silos, unspoken tensions, invisible dynamics that paralyze teams – this is where Swing-One steps in.

Founded in 2021 by Faïza Riffi (CEO), Philippe Nakache (CTO), and Kamel Djedjik (COO), this business and technology consulting firm stands out from the rest. Specializing in cloud, data, AI, observability, cybersecurity, infrastructure, and digital products, Swing-One is built on a rare belief in the industry: technological expertise only creates lasting value when it is built on a deep understanding of organizations.

A conviction born of twenty-five years of experience

Before creating Swing-One, Faïza Riffi spent twenty-five years leading complex transformations within large international organizations. These demanding mandates, at the highest levels of management, spanned sectors as diverse as banking, energy, and luxury. It is this experience (and the loyalty of clients who have followed her for two decades) that allowed her to identify what conventional consulting approaches overlook: the invisible dynamics that determine the success or failure of a project.

“I wanted to prove that we could lead without betraying ourselves,” she said. Swing-One was born out of this drive: to create a hybrid structure capable of reconciling high-level technological expertise with human intelligence within organizations.

A model that proves itself

Three years after its creation, the firm shows a steady growth rate of 25% per year and has established itself among the major companies of the CAC 40 index. But the most revealing indicators lie elsewhere. Swing-One has around fifty employees and boasts an almost non-existent turnover, a rarity in an industry where mobility is the norm. This is not a trivial matter; it is a sign of a model that prioritizes precision over volume, quality over speed.

Internally, they do not speak of a team but a “Swing Family,” a culture based on trust, loyalty, and fair expectations. “People don’t just come to work, they come to belong to a shared human adventure,” the founder explains.

The DNA of a hybrid firm

What truly sets Swing-One apart is its ability to see what organizational charts do not reveal. Before deploying a cloud solution or structuring a data architecture, the firm’s consultants strive to understand organizational obstacles: silos, unspoken issues, and resistances that impede even the best-planned transformation.

“Technology alone solves nothing,” insists Faïza Riffi. “It becomes powerful only when it serves clarity, connection, and trust.” It is this strategic as well as human positioning that explains the loyalty of major clients and the increasing role of word-of-mouth in the firm’s development.

Growing without losing its way

The next step? Monaco, where Swing-One will establish itself in 2026. This expansion is envisioned in line with its vision: to grow with elegance, without losing its original spirit.

The firm’s slogan, “Transform. Innovate. Humanize.,” encapsulates this philosophy better than any speech. To transform to reveal organizations’ potential, to innovate to rethink the relationship between humans and machines, and to humanize to bring meaning back to performance.

“I don’t strive to be the biggest or most visible. I aim to be the most just,” concludes Faïza Riffi. In a world often dominated by speed and profit, Swing-One embodies a different path: that of a technological consultancy that listens before acting.

Contact Information: 10, rue du Débarcadère, 75017 PARIS Phone: 01-40-55-14-90 swing-one.fr LinkedIn: swing-one