Squeezie, Léna Situations and Inoxtag launch their Ciao Energy drink

Léna Situations, Squeezie and Inoxtag are jointly launching their latest project.image: Youtube/ciao energy

Some of France’s most famous content creators, Squeezie, Léna Situations and Inoxtag have joined forces to create a new brand of energy drinks full of tempting promises – and without “bullshit”, they promise.

They are definitely everywhere: from the summit of Everest and the YouTube charts to the Met Gala red carpet, including supermarket shelves. Squeezie, Léna Situations and Inoxtag, the most essential influencers in France and Navarre, more than 30 million subscribers on YouTube and nearly 20 million on Instagram.

A large audience to which they will be able to promote Ciao Energy, the brand new line of energy drinks launched this Monday by the three famous Internet users. The announcement was made on Sunday, through an – obviously – ultra slick advertising spot.

In the launch video, the trio takes the stage around a maker’s story. As soon as Inoxtag got its hands on the formulation of the drink, the information went viral and circulated everywhere, with the slogan “They did it”. The video accumulated more than 11 million views in the space of 24 hours.

Six flavors and less sugar

On the menu? Six different flavors (coconut-lime, kiwi-cucumber, white peach, apple-rhubarb, apricot-raspberry and double lychee, a “finally perfect energy drink” and, above all, “zero bullshit” promise the creators.

With a significantly lower sugar content compared to Red Bull or Coca-Cola, a can contains 4 grams per 100 ml (compared to 11 grams for Red Bull for example). Sugar is replaced by stevia, a natural sweetener. As a result, caloric intake is limited to 17 calories per 100ml.

image: ciao energy

The very young brand also prides itself on being composed of “natural flavors from fruits and plants” rather than artificial flavors, as well as coffee beans, coupled with guarana.

Bottled in France, the cans have a recommended retail price of 1.49 euros per 250 ml can. If they are available from this Monday, June 1st in all major retailers in France, we still do not know if we will be able to find them from major Swiss brands, such as Coop and Migros. Contacted by watsonthe brand has not yet responded to our requests.

In any case, success promises to be potentially enormous for the three influencers. Not only is the energy drinks sector buoyant (reporting 834.5 million euros in turnover over the last 12 months, according to RMC), but Squeezie is not its first attempt. Last year, the YouTuber already launched Ciao Kombucha, a range of fermented fruit drinks, which sold more than 3 million cans and brought in 9 million euros. (mbr)

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