These French-speaking people had to urgently dress Chiara Ferragni in Cannes

Chiara Ferragni wears an ensemble from Swiss brand Evanbenjamin at the Cannes Film Festival.Image: watson/Evanbenjamin

At the Cannes Film Festival, the Italian influencer wore an outfit by Evan Giusto and Benjamin Bühler, two designers from Le Locle (NE) and Tolochenaz (VD). And they only had a few days to complete the project.

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Looking into the distance, a prestigious hotel in the background and casual clothes: Monday May 18, Chiara Ferragni – 27.4 million subscribers on Instagram – published a photo of herself at the Cannes Film Festival. The outfit she is wearing is by Evanbenjamin, a brand founded by Evan Giusto and Benjamin Bühler, originally from Locle (NE) and Tolochenaz (VD) respectively.

The look actually looks very comfortable.Image: Evanbenjamin

It had been several months since the Swiss brand caught the eye of Salvatore Pezzella, the Italian influencer’s stylist. He sent them a request on Wednesday May 13:

French-speaking designers Benjamin Bühler and Evan Giusto.Image: Instagram @evanbenjamin.studio

Custom made for Chiara Ferragni

The choice fell on a men’s suit jacket, a bra and pants. “Everything happened very quickly,” remembers the Neuchâtel resident. And for good reason: celebrity stylists know exactly what their clients like. The selection is “small, targeted”.

The jacket and pants in question.Image: Evanbenjamin

Evan Giusto and Benjamin Bühler nevertheless encounter a size problem: the pants will be too small for Chiara Ferragni. Indeed, when they present a collection, the models who parade wear prototypes. These are the parts which are then loaned. A solution is then necessary: “urgently” create tailor-made pants. Working time? Between 4 and 5 hours. But the game was worth it.

Once the garment was finished, all that remained was to deliver the outfit on Sunday May 17th. Problem? We are in the middle of Ascension weekend. There is obviously no question that the package will not arrive on time: “We asked a friend of a friend to bring it directly to Chiara Ferragni’s hotel, so that her stylist could pick it up,” says Evan Giusto.

Increase in sales and subscribers

Until the last moment however, there is always a risk that the celebrity will not wear the clothes.

Fortunately, the aim is positive for the French-speaking brand: “She adored it!”welcomes Evan Giusto. Salvatore Pezzella even asked if it was possible to offer the pants. The request was accepted, the objective being that Chiara Ferragni would wear the piece again and that other collaborations would see the light of day.

For now, this first partnership has worked. Two pairs of pants and three bras were sold and Evanbenjamin gained between 100 and 150 followers on Instagram “just with one story”. Remember that stylists often mix the brands worn by celebrities. Therefore, the fact that the Italian influencer chooses exclusively the Swiss firm is fortunate and a nice spotlight. “We are very happy,” concludes the Neuchâtel designer.

There is no doubt that the charm of Swiss creations will once again catch the eye of international stars.