L’Oréal Paris transforms the La Défense square into a giant pop-up

L’Oréal Paris will take over the La Défense square on May 26 and 27 with an experiential pop-up dedicated to its Revitalift Glass Skin treatment.

Thought around aesthetics “glass skin“, popularized on social networks, the installation will take the form of a mirror bubble created by Globe, intended to introduce the world of the product to the general public. The device includes a sampling space, animations and several experiences around “glow» and skin care.

Upon arrival, visitors will receive a “Glass Pass “, scratch ticket giving access to different gifts, including beauty routines, shopping sessions or even invitations to the L’Oréal Paris fashion show.

The course also includes an experiential bar where brand experts will present the formulations of the range, as well as diagnostic devices allowing the effects of the treatment on the skin to be immediately observed. A photo booth completes the experience.

Finally, around the main structure, the brand will also install a giant book 2.5 meters high designed by McCann, dedicated to Revitalift Glass Skin treatment technology, designed as an educational and scenographic element.