Take Two Interactive should have one of the best years in its history in 2026, thanks to the release of GTA 6. For his part, Strauss Zelnick has big ambitions and wants to make his company the largest entertainment company in the world.
Since last week and the iicon in Las Vegas, not a day goes by without new statements from Strauss Zelnick, the CEO of Take Two Interactive. It started directly during the panel organized at iicon, where Strauss Zelnick confirmed that the marketing of GTA 6 was about to begin. Then, with a very complete interview granted to Bloombergwhere Zelnick returned to several points, including the marketing deal with PlayStation. The CEO of Take Two also spoke with GameFilewhere he confirmed that he was able to see several gameplay demonstrations of GTA 6.
Today, it is a statement reported from the iicon panel which is highlighted by GameFile et GTABoom. Last week, during his conference, Strauss Zelnick confirmed that he wanted to make Take Twothe world’s largest entertainment company, with the release of GTA 6.
Take Two soon on the roof of the world?
Last week, during his conference in Las Vegas as part of the iicon, Strauss Zelnick confirmed his desire to make Take Two Interactive the largest entertainment company in the world, and that he hopes to achieve this, thanks to the release of GTA 6. In the words of the CEO of Take Twothe objective is to “becoming the leading entertainment company†in the world.
“Everyone in the company knows it, and if we get closer to that goal, we’re probably going to make a lot of money.”
The ambition of Take Two and Strauss Zelnick is nevertheless very ambitious. Currently, Take Two dispose with a market capitalization of 55 billion dollarswhich represents a quarter of a giant like The Walt Disney Company and its market capitalization of $195 billion. But only 12% of a company like Tencent and its 450 billion dollars (i.e. 1/8th).
Top entertainment companies:
- Tencent Holdings: approx. 450 billion dollars
- Netflix : approx. 280 billion dollars
- The Walt Disney Company : env. 195 milliards de dollars
- Sony: approx. $115 billion
- Nintendo: approx. 75 billion dollars
- Take Two: approx. $55 billion
- Electronic Arts: approx. 35 billion dollars
The ambition to become the world’s leading entertainment company may be too big, however, Take Two is likely to make a big leap and should, without problem, become one of the video game companies the most important of the industry (at least, even more than today).
It remains to be seen now what the plans are Take Two and of Rockstar Games with GTA 6 and what, above all, are the forecasts. We should have a first response soon, with the Call with investors scheduled for May 21, 2026.
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