The city of Kelaa M’Gouna is hosting the 61st edition of the International Rose Perfume Fair in Morocco from May 7th to 10th under the High Patronage of King Mohammed VI.
Themed “The Rose Perfume Industry at the Heart of Integrated Development of Oasis Areas,” this major event is organized by the Ministry of Agriculture, Fisheries, Rural Development, and Water and Forests in coordination with the province of Tinghir, and in partnership with local and regional stakeholders, as well as international partners.
This edition serves as an international platform dedicated to sustainable development and a flagship annual event highlighting the various roles of the rose perfume industry as a cultural component and an essential economic and social lever for promoting oasis areas.
It is an ideal opportunity to present the results and achievements of the “Green Generation 2020-2030” strategy, focusing on modernizing production chains, developing valorization mechanisms, supporting innovation and entrepreneurship, especially among youth and women, and strengthening adaptation to climate change and improving water resource management, as stated by the source.
The fair includes various thematic spaces such as an institutional space, a space dedicated to rose-based perfume products, a space for local products, and an exhibition of the latest agricultural machinery and equipment.
The program also features seminars and roundtable discussions led by experts and academics to discuss the development of the industry and the prospects of the solidarity economy, considering the essential role of scientific research and academic in the industry and the agricultural sector in general in oasis areas.
During this edition, professionals’ efforts will be rewarded with encouragement awards for the best rose Damascena farms and valorization units to promote a culture of recognition and motivation.
As usual, the “rose capital” will host its famous annual carnival, a show blending authenticity and modernity, parading through the main streets of Kelaa M’Gouna.
The parade will be led by the winner of the Miss Rose 2026 title, in a festive celebration showcasing colors and ancient traditional dances.
This edition is expected to attract thousands of visitors, including professionals, investors, Moroccan and foreign tourists.
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