QINGDAO, China, April 22, 2026 /PRNewswire/ — Hisense, a leading brand in the consumer electronics and home appliances fields, marks the 50-day countdown to the 2026 FIFA World Cup with the launch of its global campaign. As the official sponsor of the FIFA World Cup for the third time (in 2018 and 2022), Hisense once again uses the world’s largest sporting event to showcase a new generation of flagship products designed to enhance how fans watch, experience, and connect.
RGB MiniLED: Innovations for an unforgettable match day At the core of Hisense’s World Cup lineup is its latest display innovation – the MiniLED RGB – carried by the flagship UR9 series in the high-end model UX. Powered by the MiniLED RGB backlight system and the Hi-View AI Engine RGB processor, the UR9 range achieves 100% coverage of BT.2020 colors with exceptional precision and brightness. With a native refresh rate of 180Hz, a 4.1.2 multichannel audio system tuned by Devialet, and optimized panels for each region – Anti-reflective and anti-glare for Europe, Australia, and other regions, Obsidian panel for the Americas – it delivers stadium-quality image and sound directly into your living room.
During a recent event at the FIFA House in Zurich, Hisense unveiled its new 2026 range of MiniLED RGB TVs, confirming its role as the official and exclusive TV provider for the Video Assistant Referee (VAR) for the 2026 FIFA World Cup in the United States, Canada, and Mexico. Hisense modernized the FIFA World Cup Video Assistant Referee Room display equipment by installing Hisense’s MiniLED RGB TVs, providing high color range and precise color reproduction for clear and authentic display of live match sequences for video assistant referees.
Pushing the boundaries of premium display Hisense is redefining home entertainment with its advanced laser display range, including the XR10 and L9Q models, transforming living spaces into immersive private stadiums for matches.
The XR10 laser projector features next-generation processing with a brightness of 6,000 lumens, a viewing contrast of 60,000:1, and smart projection capability up to 300 inches, enhancing motion clarity and contrast for all decisive football match actions. The L9Q laser TV, which impressed Gianni Infantino, FIFA President, during his visit to the Hisense booth at CES 2026, provides stunning cinema-quality screens up to 200 inches, with ultra-short throw projection and vibrant colors. Together, this premium laser ecosystem completely transforms any home into a stadium, bringing the excitement and atmosphere of the 2026 FIFA World Cup directly to the viewers’ living rooms.
A smarter and connected life Beyond entertainment, Hisense home appliances enhance the overall match experience with a smarter and connected life. The Red Dot Award-winning U8 air conditioner combines refined design with efficient temperature control, while the PureFlat Smart Series refrigerator, powered by ConnectLife platform, enables integrated device interaction, facilitating meal planning, content sharing, and home communication, introducing the concept of a more social and connected kitchen.
Bringing fans closer, everywhere As the countdown to the 2026 FIFA World Cup accelerates, Hisense continues to merge cutting-edge technology and global sports passion – offering immersive viewing, connected experiences, and smarter living solutions that bring people closer to the game and to each other. Through continuous innovation in home entertainment and home appliances, Hisense remains true to its vision “Innovating a Brighter Life,” transforming everyday moments into extraordinary shared experiences on the world’s biggest stage.
About Hisense Established in 1969, Hisense is a leading global brand in the home appliances and consumer electronics fields, operating in over 160 countries and specializing in providing quality multimedia products, home appliances, and intelligent computing solutions. According to Omdia, Hisense ranks first globally in the 100-inch and larger TV segment (2023-2025). The originator of RGB Mini-LED technology, Hisense continues to drive next-generation innovation in Mini-LED RGB. As the official sponsor of the 2026 FIFA World Cup, Hisense engages in global sports partnerships as a means to connect with audiences worldwide. Photo – https://mma.prnewswire.com/media/2960188/cover_main.jpg
