YouTube increased its subscription prices in the United States on Friday, with hikes of up to $4 that will take effect in the next billing cycle. The video platform owned by Alphabet announced that the standard individual subscription to YouTube Premium will now cost $15.99 per month, up from $13.99, while the family subscription price will increase by $4 to reach $26.99 per month.
YouTube Lite, a more affordable option that allows viewing most videos without ads but excludes YouTube Music Premium and includes ads on short videos and music content, will now cost $8.99 per month. The standalone subscription to YouTube Music Premium has also been raised by one dollar to $11.99 per month.
These price changes mark YouTube’s first increase in the United States in three years and come several years after the launch of YouTube Premium in 2018 as a rebranded version of YouTube Red, which was first introduced in 2015.
These moves follow a broader wave of price increases on streaming platforms, with Spotify raising subscription prices in the U.S. earlier this year and Netflix, Disney+, and others also raising fees as companies seek to offset higher content and operating costs.
“This change enables us to retain the most valued features by our members: ad-free viewing, background play, and a massive library of over 300 million titles on YouTube Music,” a YouTube spokesperson said.
Last year, YouTube reported that its combined YouTube Music and Premium services had exceeded 125 million subscribers worldwide, up from 100 million in 2024.
