Team spirit and conviviality: Rouen sports celebrates 40 years of McDonalds

On Friday, April 10, 2026, amidst the smell of hot coffee and the smiles of the first guests, the McDonald’s at Mont-Riboudet experienced a unique morning. It was not an ordinary meeting: the establishment was celebrating its 40 years of presence and sharing in the heart of the Rouen metropolis.

A place steeped in history

The choice of the Mont-Riboudet restaurant for this event was no accident. A true local pillar, it is the very first restaurant opened by Renaud Rego De Sebes as a franchisee in the Rouen metropolis. Forty years later, it remains a symbol of an entrepreneurial adventure that has forged unbreakable ties with the Rouen territory.

The month of partnerships: Sports and the earth in the spotlight

To mark this fortieth anniversary, McDonald’s launched a year of thematic celebrations. If last month was dedicated to customer loyalty, this April is entirely devoted to partnerships.

This morning, the restaurant invited those who make the local ecosystem beat around a friendly breakfast:

– The agricultural world: Suppliers and actors in the supply chain, essential to the quality of the products served daily. – The sports world: Many local clubs were represented this morning, demonstrating the brand’s commitment to supporting amateur and professional sports in Rouen and its metropolis.

More than partners, a community

This morning was above all an opportunity for authentic exchange moments. Far from the formal framework of offices, the teams of the different clubs and those of McDonald’s were able to freely discuss, sharing their anecdotes and their common passion for the field. This relaxed atmosphere around breakfast highlights the strength of the bonds woven over the years.

A daily complicity

A big thank you to Renaud, Wesley, and Virginie for the invitation this morning. Their availability, listening, and daily proximity are real assets to successfully carry out common projects between McDonald’s and the RMB.