NICE : Cinema – 2025 Assessment, Record for Shootings, Series Lead

The French Riviera confirms in 2025 its status as a filming location with a strong record, driven by TV series and over €52 million in economic impact.

The Alpes-Maritimes Côte d’Azur Film Commission has unveiled its 2025 report, confirming the vitality and attractiveness of the region for audiovisual and cinematographic productions. With a total of 475 productions hosted for 1480 days of actual work, the department has not only maintained dynamic activity but has also seen a strong trend emerge: the dominance of TV series and productions destined for streaming platforms.

“The French Riviera once again records a very positive outcome in terms of filming,” said Frank CHIKLI, President of the Alpes-Maritimes Côte d’Azur Film Commission. “We are delighted to continue hosting these productions in our region, thanks to recognized expertise and numerous assets: the excellence and structuring of our network of professionals, the richness and diversity of exceptional sets, production aid schemes, and quality infrastructure.”

A major economic and social impact

The filming industry represents a significant financial boon for the local economy. According to the report, direct economic impacts exceeded €52 million in 2025. These expenses are distributed among the remuneration of local technicians and artists, set rentals, service providers (catering, equipment), and the hotel and restaurant sector, with 28,071 recorded overnight stays.

The advertising sector takes the lion’s share with €29 million in economic impact, followed by fiction (feature films and series) with €11.5 million. Indirect impacts related to tourism and media appeal are estimated at over €120 million. On the social front, the impact is also significant, with 10,792 local hires of technicians, actors, and extras during the year.

The rise of TV series

The year 2025 was marked by the hosting of 11 TV fictions and platforms, totaling 156 days of filming, compared to 68 days for 7 feature films. This trend confirms the appeal of the French Riviera for large-scale productions, often based over extended periods. Notable series include French productions like “L’Été 36” (TF1) and “Campus Drivers” (Amazon France), as well as international hits like season 5 of “Emily in Paris” (Netflix) or “Rallye 82” (HBO Max).

“We observe an increase in the number of series, both French and foreign, which constitute an important source of local jobs and economic benefits this year,” analyzes Camille FERET, Director of the Film Commission. “Series primarily filmed in the region show that the French Riviera has all the assets to host so-called ‘heavy’ productions, whether for TV broadcast or streaming platforms.”

A popular destination for all formats

In addition to fiction, the region attracted 153 advertising productions for prestigious brands such as Jacquemus, Rolex, BMW, Dior, and Gucci. The department also hosted the shooting of 81 programs for major French (TF1, France TV, Canal+) and international channels, as well as 49 documentaries, 50 short films, and 21 music videos.

This dynamic is based on a structured ecosystem, led by the Film Commission. Born under the impetus of the CCI Nice Côte d’Azur and supported by the Alpes-Maritimes Department Council, the association supports over 150 productions for free each year. It now includes 34 member municipalities, including recently Saint-Laurent-du-Var, Carros, and Mouans-Sartoux, showing a collective desire to enhance the region’s attractiveness.

For more information on support services, visit the official website: www.filmcotedazur.com.

[Context: The French Riviera is a popular destination for film and TV productions, attracting both local and international projects. Fact Check: The economic impact of filming in the region exceeded €52 million in 2025, with a significant contribution to local employment and businesses.]