How to explain this craze? One possible explanation is to find in the context of geopolitical tensions and rising fuel prices. Should we expect a similar situation to the Covid period, when Belgians wanted (or were forced to) stay in the country? We asked Mario Cabanas, CEO of Ardennes-Etape.
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“The upward trend can be explained by two factors. First, the foresight of holidaymakers, who want to secure accommodation within their budget and to their needs. And the average booking time is about six months,” he begins. “Secondly, there has been a renewed interest in the Ardennes destination since 2025. After a peak in 2021-2022, related to Covid, and then a decline in 2023-2024, holidaymakers are rediscovering the region’s assets: nature, landscapes, activities, all just two or three hours away from home. At this stage, it is still difficult to establish a direct link with the geopolitical context or the rise in energy costs. But if household budgets are tight, the Ardennes appears as a safe haven. It offers great budget flexibility and a certain security, especially due to its proximity.”
He also notes that, in his experience, “during times of crisis, holidaymakers turn to nearby destinations like the Ardennes”.
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But to find accommodation for the summer of 2026, you will need to hurry, as the offer is becoming more and more limited. “There are still availabilities, of course, but holidaymakers will have to make compromises if they leave it too late. For example, there will be less choice for specific criteria – pool, precise location. Highly sought-after destinations like Durbuy, La Roche, or Malmedy will be more difficult to access. That said, there are still many very attractive alternatives, especially around the Fagnes,” he details.
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/2026/04/09/69d7bbe5b148b360515891.jpg "TRUE OR FALSE. Does the toll project in the Strait of Hormuz mentioned by Iran and Donald Trump violate international law?")
