Bordeaux is set to become one of the world’s tourism capitals in 2027. On March 23 and 24, the city will host the Rendez-vous en France trade show, a major event that brings together key players in the French tourism sector and buyers from around the world.
After an edition planned for Nice in 2026, the city of Bordeaux has been chosen to host this strategic meeting. Over two days, nearly 2,000 tourism professionals will gather at the same venue, alongside 800 international visitors from about sixty countries.
An important international trade show will bring together 2,000 professionals and 800 foreign buyers, confirming Bordeaux’s growing attractiveness on the global stage.
Hosting this event represents a significant economic opportunity for Bordeaux and its region. The Rendez-vous en France trade show is recognized as a business accelerator for tourism professionals. It allows exhibitors to promote their offerings, enhance their visibility internationally, and most importantly, establish commercial partnerships with foreign buyers.
For the region, the benefits are numerous: boosting the local economy, showcasing expertise, and enhancing tourism appeal. Bordeaux is solidifying its position as a must-visit destination in France.
The city’s popularity is not by chance. Bordeaux attracts nearly two million visitors each year, drawn to its UNESCO-listed heritage, globally renowned vineyards, and iconic riverbanks along the Garonne.
Despite a slight decline in visitor numbers recently, attributed to inflation and hot weather spells, the destination remains strong, continuing to attract both domestic and international visitors.
Bordeaux’s selection was also due to its excellent logistical advantages. The city boasts exceptional accessibility, especially via high-speed trains and a well-developed air network. Its diverse hotel offerings and modern infrastructure enable it to host major international events under optimal conditions.
The Bordeaux candidacy was jointly supported by local tourism stakeholders with a clear ambition: to make Bordeaux and Nouvelle-Aquitaine showcases of French tourism.
The goal is to promote a sustainable, innovative, and internationally-focused model. This initiative aligns with the national strategy to position France as a global reference in responsible tourism by 2030.
With this event, Bordeaux is not just hosting a trade show; it is asserting its role as a major destination and confirming its position on the international tourism stage.
Also read: Bordeaux Wines: Unprecedented Surge in Bankruptcies.
