DÉCRYPTAGE – Independent and profitable, the pure player founded in 2021 announces the creation of its Armonia group, made up of its French and international verticals.
The positive media is changing scale. Founded by Hugues de Rosny in 2021, the social media announces its structuring as an international group, named Armonia, and the launch of the “Studio Positif,” dedicated to the production of long-form content. “The more the news seems dark, as it is the case right now, the greater the need for initiatives and inspiring stories,” says the founder and director of the media.
Launched on the social network Twitter (now X) during the Covid-19 pandemic, the media decided to make optimism its editorial DNA. “Our belief is that behind every problem, there is a solution or a solution in the making, we wanted to encourage people to act,” sums up Hugues de Rosny. The media quickly moved from simple “content curation” to the creation of original content. It is now followed by 11 million people on social networks in France, mainly on Instagram, TikTok, and YouTube.
