Seb, an internet personality with millions of views known as Seb la Frite, is releasing a new album on Friday, February 27, 2026, reflecting on his modest beginnings in the music industry.
“I did everything to try to break free from what people might think, to see what it’s like to do things instinctively,” he told Agence France-Presse.
In “Backpack,” the 29-year-old artist delivers twelve tracks blending rap, dreamy melodies, and electro influences with a “homogeneous color” and the result of a “pure joy” among friends.
Music has always been present in Seb’s content creation career, starting on the web in his teens and gaining popularity with videos on music history and celebrities. To express himself differently, he took to the microphone, following other social media stars like Squeezie and Theodort. His first project, “Crash test,” was released in 2021.
In a video released before his new album’s launch, Seb reflects on his mixed beginnings in the music industry, mentioning his mistake of signing an artist contract with a label that limited his creative freedom. Now independent, he is comfortable with the idea of failure and challenges.
Inspired by his travels and experiences, Seb created an alter ego through his “spirit animal,” the sloth, who embodies human traits donning a hoodie and a “backpack” on his shoulders. With various projects in documentaries, series, and audiovisual production, Sébastien Frit (his real name) also aims to pursue other ambitions, like stepping behind the camera and becoming a director.
[Context: Seb la Frite, an internet personality, releasing a new music album and discussing his journey in the music industry. Fact Check: The new album “Backpack” features a mix of rap, melodic, and electro elements.]
[Fact Check: Seb la Frite’s real name is Sébastien Frit. He expresses his desire to explore various creative endeavors beyond music.]
