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In Nice, this iconic cinema is lowering its prices to attract a new audience.

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Located in Old Nice, the Jean-Paul Belmondo cinema has been a cultural landmark since it opened over a century ago. In an effort to promote art house films, the departmental council is revamping its pricing policy, especially for students and pitchoui.

A new direction for this Nice institution. The former Mercury, now renamed Jean-Paul Belmondo, is a popular destination for lovers of art house films. Every year, it welcomes nearly 57,000 spectators, 5,000 students, and hosts several hundred events. Starting from April 9, there will be a new pricing policy in place.

Managed by the Department since 2007, the aim is to “promote access to culture from a young age and to the widest audience possible.” Who will benefit? Everyone, as these price adjustments apply to both young people and other loyal customers.

For example, for under 18s, the ticket price for all screenings is now 4 euros, a price previously reserved for under 14s. Students, on the other hand, must pay 5 euros, down from 6.5 euros. There is also a “Cinephile” subscription for 10 euros per year giving access to all programs for 5 euros.

Similarly, professionals in the audiovisual industry and members of the teaching profession can now avail a special card for 5 euros. Previously, there was a 60 euro subscription for a year with 10 entries.

The cinema will soon launch several initiatives regarding its programming. Expect family films, screenings of classics to rediscover, a “solidarity cinema” for disadvantaged groups, and practical image education workshops for pitchoui.

It’s worth noting that no announcements have been made regarding full-price tickets, which are expected to remain at 8 euros. There is also a price of 2.5 euros for seniors registered with the Departmental Houses.

As for the current lineup, there are about twenty films on offer, including “Maigret and the Dead Girl,” “The Black Snake,” “The Seasons,” “La Grazia,” “The Lady’s Island,” and “What Remains of Us.”

Context: The article discusses changes in the pricing policy of the Jean-Paul Belmondo cinema in Nice, aiming to make art house films more accessible to a wider audience, including students and other customers.

Fact Check: The cinema was previously known as Mercury and has been managed by the Department since 2007. The new pricing policy includes discounts for students and professionals in the audiovisual industry.