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From Hitchcock to TikTok: A Spicy Tribute to Cinema in the Age of Algorithms by Raphaël Mendola

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Raphaël Mendola, a teacher at the public high school in Monistrol-sur-Loire, tackles the impact of algorithms on cinema in his essay “De Hitchcock à TikTok”. Over his twenty-year career teaching cinema at Lycée Léonard-de-Vinci, Mendola has observed a shift in our perception of films. He questions the changing nature of storytelling in the digital age, where platforms and social media overwhelm traditional narratives.

In his concise 130-page essay, Mendola delves into the evolution of cinema from a medium of depth and time to one dominated by speed and endless scrolling. “De Hitchcock à TikTok” is not a nostalgic reminiscence but rather an exploration of the present. The author advocates for a deeper understanding of visual media, urging readers to learn how to truly see beyond the surface.

Mendola’s personal and critical analysis spans from classic films like “Citizen Kane” to interactive universes like “Uncharted”, examining how algorithms and AI shape our attention and redefine fiction. He emphasizes the importance of educating our gaze to enhance our viewing experience in a world saturated with screens.

The book targets a broad audience including cinephiles seeking a modern perspective on cinema, educators interested in contemporary image culture, students in film, media, or humanities, and concerned parents grappling with screen consumption. Mendola will be hosting book signings in Monistrol-sur-Loire on May 21 and later in September at various locations in Saint-Étienne.

The price of the book is €10.50 and can be ordered from your preferred local bookstore.