Bayer challenges the industry to redefine innovation for canola and refocus its future on true and sustainable systems.
CALGARY, Alberta, March 26, 2026–(BUSINESS WIRE)–Bayer Crop Science Canada is launching “Taking Canola to a Higher Level,” a sector-wide initiative to change and redefine how the industry views innovation for canola to support Canadian producers. Throughout 2026, this initiative will drive dialogue, collaboration, and support, integrating genetic, agronomic, crop protection, and digital tools to understand how to enhance its role in the canola sector.
Why this initiative?
Innovation for canola demands more than incremental improvements. Bayer’s initiative will focus on authentic partnerships, a connected system, and solving complex challenges in the fields for Canadian producers.
“Drawing on our decades of experience, we are ready for a future where canola’s potential grows in ways we can only begin to imagine,” said Antoine Bernet, national leader of Crop Science Canada. The “Taking Canola to a Higher Level” initiative is our commitment to building real connected systems that will lead to a resilient, profitable, and sustainable canola for the next generation of producers.
Key points
This initiative will change the way Bayer presents itself in the canola industry and is focused on three strategic commitments:
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Leadership – Act based on a better understanding of producer needs, collaborate with industry stakeholders, and provide support for new challenges.
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Transparency – Openly communicate progress, challenges, and data to restore trust in innovation.
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Ecological ecosystem strengthening – Create integrated systems where genetic, agronomic, crop protection, and digital tools work well together.
Examples of outcomes from the “Taking Canola to a Higher Level” initiative
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$45M Canola Innovation Center: In early 2026, Bayer Crop Science Canada announced a major investment in state-of-the-art infrastructure in Winnipeg, Manitoba, dedicated to fundamental research and breakthroughs that will drive change in areas such as root biology, climate resilience, and crop efficiency.
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Integrated investments: Bayer Crop Science Canada made several investments to establish an end-to-end canola seed production network in Cranbrook, British Columbia, as well as Lethbridge and Coaldale, Alberta. These investments aim to increase control over the entire seed process, from selection to packaging.
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Customers first: In 2024, Bayer introduced its new operating model, Dynamic Shared Responsibility (DSO), to accelerate innovation and focus on the current and future needs of customers, including producers.
“The ‘Taking Canola to a Higher Level’ initiative is designed to bring together producers and industry partners to discuss integrated approaches in the fields and understand them,” said Shaun Corneillie, North American leader, Canola, Cereals, and Biofuels at Bayer Crop Science. Producers need practical ideas that fit into their daily activities and a trusted partner ecosystem as they deal with variable weather, cost pressures, and market uncertainty.
FAQs about the “Taking Canola to a Higher Level” initiative
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Schedule: The initiative is launched in 2026 and will be rolled out throughout the year and beyond.
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What the initiative includes: The “Taking Canola to a Higher Level” initiative includes partnerships, forward-thinking leadership, transparent dialogue on innovation challenges, and field demonstrations of integrated systems in action.
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Bayer’s role: Through the three strategic commitments of this initiative, Bayer will solidify the future of the entire canola ecosystem.
“Innovation should clarify, not further complicate things,” added Mr. Bernet. Bayer aims, through the “Taking Canola to a Higher Level” initiative, to help build the future canola ecosystem.
About BayerBayer is an international company focused on life sciences, including healthcare and nutrition. In line with the company’s mission, “Health for All, Hunger for None,” its products and services aim to help people and the planet thrive by supporting efforts to overcome the significant challenges presented by the growth and aging of the global population. Bayer is committed to sustainable development and positive impacts from its activities, seeking to increase profitability and add value through innovation and expansion. The Bayer brand is globally recognized for the reliability and quality of its products. In the 2024 financial year, the group had approximately 93,000 employees and sales of 46.6 billion euros. Research and development expenses, before exceptional effects, amounted to 6.2 billion euros.
Forward-Looking StatementsThis press release may contain forward-looking statements based on current management assumptions and forecasts. Due to risks, uncertainties, and other known and unknown factors, there may be significant differences between the results, financial situation, development, or future performance of the company and the forecasts contained in this press release. These factors are precisely those addressed in Bayer’s public reports published on Bayer’s website at www.bayer.com. The company assumes no responsibility, of any kind, for updating these forward-looking statements or accurately representing future events or developments.
View the source version on businesswire.com: https://www.businesswire.com/news/home/20260326056622/fr/
Contacts
For more information or to schedule a meeting, please contact:
Communications Department
Bayer Inc.
mediacanada@bayer.com
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