Bayer is challenging the industry to redefine innovation for canola and refocus its future on real and sustainable systems.
Bayer Crop Science Canada is launching “Taking Canola to the Next Level,” a cross-sector initiative applying to the industry at large to change and redefine how the industry views innovation for canola to support Canadian producers. Throughout 2026, this initiative will drive dialogue, collaboration, and support, while integrating genetic, agronomic, crop protection, and digital tools to understand how to increase its role in the canola sector.
Why this initiative? Innovation for canola demands more than incremental improvements. Bayer’s initiative will focus on authentic partnerships, a connected system, and solving complex challenges in the fields for Canadian producers.
“Drawing on our decades of experience, we are ready for a future in which the potential of canola grows in ways we can only begin to imagine,” said Antoine Bernet, national head of Crop Science Canada. The “Taking Canola to the Next Level” initiative is our commitment to benefit from real connected systems that will lead to resilient, profitable, and sustainable canola for the next generation of producers.
Key points This initiative will change how Bayer presents itself in the canola industry and is focused on three strategic commitments:
– Leadership – Acting through better understanding of producers’ needs, collaboration with industry stakeholders, and offering support for new challenges. – Transparency – Openly communicating progress, challenges, and data to restore trust in innovation. – Strengthening the ecosystem – Creating integrated systems where genetic, agronomic, crop protection, and digital tools work well together.
Examples of achievements resulting from the “Taking Canola to the Next Level” initiative
– $45M Canola Innovation Center: Starting in 2026, Bayer Crop Science Canada announced a major investment in state-of-the-art infrastructure in Winnipeg, Manitoba, dedicated to fundamental research and breakthroughs that will drive change in areas such as root biology, climate resilience, and crop efficiency. – Integrated Investments: Bayer Crop Science Canada has made several investments to establish an end-to-end canola seed production network in Cranbrook, British Columbia, as well as in Lethbridge and Coaldale, Alberta. These investments aim to increase control over the entire seed process, from selection to packaging. – Customer-first: In 2024, Bayer announced its new operating model, the Dynamic Shared Responsibility (DSO), to accelerate innovation and focus on the current and future needs of customers, including producers.
“The ‘Taking Canola to the Next Level’ initiative is designed to bring together producers and industry partners to discuss integrated approaches in the fields and understand them,” said Shaun Corneillie, North American Head of Canola, Cereals, and Biofuels at Bayer Crop Science. Producers need practical ideas tailored to their daily activities and a ecosystem of trusted partners as they deal with variable weather, cost pressures, and market uncertainty.
FAQ on the “Taking Canola to the Next Level” initiative
– Timeline: The initiative is launched in 2026 and will be rolled out throughout the year and beyond. – What the initiative includes: The “Taking Canola to the Next Level” initiative includes partnerships, forward-thinking leadership, transparent dialogue on innovation challenges, and field demonstrations of integrated systems in action. – Bayer’s role: Through the three strategic commitments of this initiative, Bayer will solidify the future of the entire canola ecosystem.
“Innovation should clarify and not further complicate things,” added Mr. Bernet. Bayer aims, through the “Taking Canola to the Next Level” initiative, to help build the future canola ecosystem.
About Bayer Bayer is an international company whose main activities are focused in life sciences, including healthcare and nutrition. As part of the company’s mission, Health Without Hunger, its products and services aim to help people and the planet thrive by supporting efforts to overcome the challenges presented by the growth and aging of the global population. Bayer is committed to sustainability and the positive impact of its activities, while also aiming to increase its profitability and bring value through innovation and expansion. The Bayer brand is recognized worldwide for the reliability and quality of its products.
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