In February 2025, I visited Creswell, Ore., to test L.A.B. Golf’s zero-torque premise. Back in March 2026, I revisited the company’s new heel-shafted LINK.2 putters, a departure from their usual daring designs. The evolution reflects L.A.B.’s commitment to making their technology more accessible to traditionalists. The company, now owned by L Catterton, hit a milestone when J. J. Spaun made a 64-foot putt at the U.S. Open using a custom L.A.B. putter, showing the company’s growing influence in the golfing industry.
L.A.B. Golf has transformed from an unconventional putter company to a mainstream player, thanks to its innovative technology. The company’s rigorous focus on Lie Angle Balance has revolutionized the putter market, showcasing the importance of reduced torque in improving a golfer’s stroke.
With a commitment to quality and customization, L.A.B. Golf has revamped its manufacturing process, resulting in quicker lead times and a wider selection of club options. Despite the high prices of their products, the company stands out in the market due to its relentless pursuit of stability, consistency, and feel in every putter they produce.
Furthermore, L.A.B. Golf’s fitting process has evolved, offering a more tailored experience to match individual golfers’ needs and preferences. By combining ingenuity with precision engineering, the company has paved the way for a new era of personalized golf equipment. Their success lies in their ability to adapt to the changing demands of golfers and the modern market landscape.
Overall, my experience with L.A.B. Golf highlighted the importance of embracing innovation and customization in the pursuit of better performance on the greens. As the company enters its next chapter, it continues to redefine the boundaries of traditional golf equipment, offering golfers a unique blend of technology, precision, and personalization in every stroke.
/2026/04/10/69d8cc0a50349111250823.jpg "Football: re")