PSG Labs: one year later, the Parisian clubs innovation imposes itself at Station F.

One year after launching PSG Labs Paris, Paris Saint-Germain continues its innovation offensive on the field. In March 2025, the club became the first sports entity to join Station F, the world’s largest start-up campus, by opening applications for its sports technology accelerator. In March 2026, the results are impressive: nearly 400 start-ups applied to at least one of the three project calls organized during the year, and about a dozen of them have already integrated the PSG offices at Station F to develop their solutions.

Start-ups at the heart of sports transformation

Launched under the leadership of Jerry Newman, Chief Innovation and Digital Officer of the club since 2023, PSG Labs now embody a strategic approach: to transform the club and, beyond that, the sports industry through technology. The Parisian accelerator is based on three innovation axes: athlete performance and health (biometrics, AI, connected sensors), smart infrastructure (sustainable and digitalized stadiums and training centers), and fan experience (immersive content, Web3, augmented reality).

The selected young companies have benefited from four to six months of support, with privileged access to the club’s network and its global fan base of over 180 million. Some collaborations have already borne fruit: a French start-up specializing in predictive injury analysis extended its partnership with the PSG women’s team, while a fan engagement application tested at several matches at Parc des Princes has shown interaction rates six times higher than the sector average.

The global sports technology market, valued at over $22 billion in 2026, continues to grow at an annual rate of nearly 18%, driven by artificial intelligence and connected devices. This is a momentum that PSG aims to accompany and anticipate: beyond being just a showcase, PSG Labs functions as an investment and partnership lever for Qatar Sports Investments, the club’s owner.

Station F, a laboratory for French sports tech

The choice of Station F, founded by Xavier Niel, remains at the heart of the project’s positioning. Located in the 13th arrondissement of Paris, this campus of 34,000 square meters concentrates over a thousand international start-ups. By establishing a lasting program there, PSG aligns with the logic of open innovation that characterizes major technological companies. “Station F and PSG share the same ambition: to shine the spotlight on Paris. Together, we want to show the world that the future is being built here,” Niel stated at the partnership launch.

For Nasser Al-Khelaïfi, the acceleration of PSG Labs opens up a new dimension: “We don’t just want to be the club of the future on the field, but also in the way we build the sport of tomorrow. Innovation is at the core of our identity.” In 2026, this ambition is taking shape: several start-ups from the first cohort are preparing to raise series A funds, and PSG plans to open a third Labs in Asia by the end of the year. Innovation has more than ever become a strategic pillar of the Parisian club.