JAKARTA – PT Folago Global Nusantara Tbk (IRSX), through its subsidiary PT Folago Digital Media (FDM) as the operator of the OTT platform FolaPlay, has established a distribution collaboration with Indomaret, managed by PT Indomarco Prismatama. Through this collaboration, FolaPlay Bola Gembira physical discount vouchers are now available in the Indomaret store network throughout Indonesia.
This collaboration is a strategic move for FolaPlay to expand public access to shopping services through offline distribution channels. The IRSX partnership with Indomaret opens a new chapter in FolaPlay’s distribution strategy, which previously focused on digital channels.
With the entry of Indomaret as a physical distribution partner, FolaPlay can now reach a wider segment of the population, including those who are more comfortable shopping in the conventional way at the nearest minimarkets. This is an omnichannel strategy that will significantly expand FolaPlay’s market penetration.
Collaboration Program Details and User Benefits: This collaboration will include and facilitate access to FolaPlay Bola Gembira Full Match and Weekly vouchers at Indomaret checkout via over 24,000 Indomaret outlets throughout Indonesia. This will certainly facilitate people who do not yet have access to digital banking or e-wallet and Indomaret becomes the first official distributor of physical offline vouchers from FolaPlay accessible to a wide audience
This collaboration reflects both parties’ commitment to providing Indonesians with easier access to digital entertainment services through the synergy between digital platforms and modern retail networks.
Subioto Jingga, director of PT Folago Global Nusantara Tbk (IRSX), said that the presence of FolaPlay in Indomaret was a transformative measure for our distribution strategy. Not all World Cup spectators are active users of e-commerce or digital wallets, and this is where Indomaret becomes an incredible bridge.
“With more than 24,000 outlets in every corner of Indonesia, Indomaret helps FolaPlay reach people’s reality. In line with the development of Indomaret’s business through the dissemination of points of sale that facilitate the accessibility of people to meet their daily needs, the addition of products or services considered strategic remains the center of interest to continue,” he declared, Saturday June 20.
Bastari Akmal, communications director of PT Indomarco Prismatama (Indomaret) said that football is the most watched sporting discipline worldwide, including in Indonesia. Thus, the physical presence of FolaPlay coupons in all Indomaret outlets is one of the options or easy ways for football fans to be able to watch the 2026 World Cup event that is currently happening.
“We hope that Indomaret will always be able to respond to consumers’ needs at the appropriate time,” he said.
This collaboration is part of the IRSX distribution strategy through its subsidiary PT Folago Digital Media (FDM), the operator of the OTT platform FolaPlay, to extend the reach of the sale of Bola Gembira streaming coupons – the broadcast of the 2026 FIFA World Cup matches broadcast exclusively in Indonesia on TVRI Indomaret (PT Indomarco Prismatama) was chosen as its strategic distribution partner due to its unrivaled physical network with over 24,000 outlets throughout Indonesia, enabling FolaPlay to reach consumers in all regions of the archipelago, including those who do not yet have access to digital services.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language.
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