Alpes 2030 : 2.4 billion euros in online markets in sight
COJOP Alpes Françaises 2030 and Solideo Alpes 2030 launched their economic mobilization strategy in Marseille for the Winter Games, gathering over 800 stakeholders at the Palais de la Bourse. At stake: nearly 2.4 billion euros in purchases, with the goal of awarding over 50% of contracts to small and medium-sized enterprises.
At the core of the initiative is a unique platform, “Marchés 2030,” designed to centralize opportunities and facilitate companies’ access to tenders. The organizers also plan to heavily integrate non-financial criteria, with at least 20% of the bid rating dedicated to social and environmental issues.
In a context of increased competition around major sporting events, this strategy aims to make the Games a lever for territorial and industrial development, while structuring economic sectors upstream of construction projects and operational needs.
Soutiens Ton Sportif crosses the 3 million euro donation mark
The Soutiens Ton Sportif platform, supported by the Fondation du Sport Français, has exceeded 3 million euros in donations for high-level athletes less than two years after its launch. This participatory funding initiative continues to grow in importance in financing performance, with visible effects approaching the Milan-Cortina 2026 Games. Recognized with a Trophée Sporsora 2026, the initiative is gradually establishing itself as a structuring tool in the French sports ecosystem, complementing traditional public and private funding.
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Citroën confirms its commitment to Formula E until the GEN4 era
Citroën extends its commitment to Formula E as the GEN4 era approaches, expected as of season 13. This strategic decision aligns the electric competition with the brand’s innovation and electrification policy.
Announced in Madrid by Xavier Chardon, this extension comes with a reinforced activation program around the E-Prix, highlighting the importance of motorsport as a lever for visibility and technological advancement for the manufacturer.
AJ
