Full press release
HOLLYWOOD, Floride, June 10, 2026 /PRNewswire/ — Hard Rock International today unveiled its “All Teams. One Place. » launched on the occasion of the biggest world football tournament this summer, carried out in partnership with Leo Messi, athlete with exceptional records and ambassador of the Hard Rock brand. Covering all Hard Rock properties around the world, the campaign unites fans through: a global competition with the grand prize of an exclusive meeting with Messi and more than 300 other prizes, including stays at the Hard Rock Hotel and points from the Unity* loyalty program; exclusive experiences in the “Messi Legendary Suite” at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new “Messi Legendary Burger” created in collaboration with the legend himself; new internationally inspired sharing dishes added to the menu for a limited time; jerseys in the colors of the countries participating in the World Cup; and new items in the “Messi” merchandise collection – all part of a legendary range.
“This summer will see fans around the world come together around their love of football and national pride,†Leo Messi said. “I’ve always believed that football is a sport for everyone, and everything my friends at Hard Rock have put together – hotel suites, cafe menus, national jerseys – helps fans show their support for their team and watch games together.”
“It’s the ultimate celebration of sports and the global community, and Hard Rock offers a dynamic and open atmosphere for all fans, wherever they are,” said Jim Allen, president of Hard Rock International and CEO of Seminole Gaming. “Whether you’re staying in a Messi Legendary Suite at the Hard Rock Hotel New York or the Seminole Hard Rock Hotel & Casino Hollywood, enjoying a Messi Legendary Burger at one of our cafes or select hotels around the world, or taking your chance to meet Leo in person through our contest, Hard Rock is the place to meet all the fans, from all the teams and from all the moments of this historic summer. »
To bring the campaign to life, Messi appears in a new commercial filmed at the Seminole Hard Rock Hotel & Casino Hollywood, which embodies the passion and international spirit of the “All Teams” campaign. One Place.” by Hard Rock.
