Péronne: the start-up TheRed Universe opens internationally

In Péronne, in the Somme, TheRed Universe is a startup that designs immersive applications in video game or virtual reality format. It has just joined forces with Planitswiss, a Swiss events agency to offer, with the public transport company of the Lausanne region, a fun and immersive experience during the open days of the tram workshop garage in Renens.

An opportunity for visitors to drive and control the speed of the new tram thanks to 3D immersion. HAS”The TL company wanted to organize a major public event to inaugurate preparations for the grand return of the tram after 60 years of absence. It was on this occasion that TheRed Universe intervened to offer tailor-made entertainment to the 6,000 visitors present during the garage-workshop’s open day, which took place on Saturday May 2. This is a real growth lever for us, and it shows our ability to carry out major projects despite a low workforce.“, summarizes Ophélie Morel, 27 years old, general director of the startup which here marks a major step in its development with a first establishment on the Franco-Swiss market.

Transformer un métier en expérience interactive 

This event confirms its ability to design immersive and interactive applications at an affordable cost, intended for events open to the public. In this virtual reality experience, the general public was able to take the controls of a tram, appreciate the different speed peaks and take customers on board. A major event hosted and managed by the company, which required the installation of twelve headsets with five speakers. HAS”This project was a real race against time, but we are proud to have been able to create an interactive virtual reality experience in less than two months. Our core business is to be able to transform a profession, a training course, a product, a service into an interactive experience, that is to say where the person will be in action and will have to carry out actions in particular. At the moment we are working on three professional experiences, APMR reception agent, station agent and reception agent. safety“, announces Ludovic Lerouge, 29 years old, president of the startup born in 2022 with the aim of bringing a new perspective to the professional world by integrating video games and virtual reality.

«The objective is to go a little further, to extend throughout the country, to increase the number of professions in the catalog too, and then to have a little bit of international since in the end that is what we started to do with Switzerland».