BYD and Mediawan accelerate digital entertainment strategy with new special episode of Miraculous Chibi

An unprecedented collaboration between the global electric mobility giant BYD and the European studio Mediawan gives birth to a new special episode of the series Miraculous Chibientitled Watt a Dream Date!. Available now on YouTube, this content illustrates an increasingly close alliance between the automotive industry and global audiovisual creation, serving an expanding digital ecosystem.

A strategic collaboration between BYD and Mediawan around Miraculous Chibi

The launch of the special episode Watt a Dream Date! marks the first creative realization of the strategic partnership between BYD, the world leader in new energy vehicles, and Mediawan, a major European group in independent audiovisual production. This initiative is part of a logic of convergence between industrial brands and narrative universes with a strong international audience.

L’épisode s’intègre à Miraculous Chibia comic and dialogue-free variation of the franchise Miraculous. Designed for digital uses, this micro-series is based on a short format, very expressive and easily shareable. Initially launched in 2019, it has experienced significant development with a new season made up of 52 three-minute episodes, put online since December 2025.

According to the data provided, the series now has more than 1.1 million subscribers and has generated more than 350 million views on YouTube, showing notable annual growth. This success confirms the franchise’s anchoring in contemporary video consumption uses, particularly among young and family audiences.

A global franchise that has become a pillar of French animation

Miraculous has established itself over the years as one of the most influential French animation franchises on an international scale. Produced by Miraculous Corp, a joint venture between Mediawan and ZAG, the series was created by Thomas Astruc, Jérémy Zag and Nathanaël Bronn. It was born in Paris and quickly spread well beyond French borders.

The main series now includes six seasons, while a seventh is in production. It has also been enriched with several spin-offs as well as a feature film. Distributed in more than 150 territories, the brand Miraculous benefits from particularly extensive global exposure.

Its impact goes far beyond the traditional television framework. The franchise boasts more than 60 million subscribers on social networks, including 50 million on YouTube. It also boasts massive digital performance, with over 1.5 billion views on TikTok and 1 billion gaming sessions on Roblox. On YouTube, content related to the universe Miraculous have accumulated more than 54 billion views, confirming a rare power of engagement in the animation sector.

This expansion is accompanied by significant critical recognition, with more than 40 international awards obtained over the years. In this context, the integration of new industrial partners like BYD is part of a global strategy to extend the narrative universe.

An assumed brand integration into the narrative universe

In this new special episode, BYD is not limited to a simple visual presence. The car manufacturer is integrated directly into the plot, through the BYD DOLPHIN SURF electric vehicle, presented as Marinette’s adventure companion.

The synopsis depicts a series of comic situations in which Marinette tries to join a meeting with Adrien. Thanks to her electric vehicle, she encounters a series of unexpected events and obstacles that transform her journey into an eventful adventure. The vehicle thus becomes a narrative element in its own right, participating in the progression of the story.

This approach illustrates a fundamental trend in the entertainment industry: the progressive integration of brands into fictional stories, no longer solely as product placement, but as active components of the narrative universe. The stated objective is twofold: to reinforce immersion and increase the public’s identification with the products presented.

On the side of Mediawan and its partners, this collaboration is part of a logic of development of expanded digital ecosystems, combining audiovisual content, digital platforms and interactive extensions. The ambition is to increase the points of contact between the franchise and its global audience.

An expansion strategy between entertainment and electric mobility

Since the start of 2026, BYD and Mediawan have initiated several collaborations gradually integrating the automobile brand into different productions of the audiovisual group. This strategy notably includes the presence of BYD vehicles in major projects linked to the universe Miraculousincluding the future feature film of the franchise.

The stated objective is to strengthen audience engagement by developing a global entertainment ecosystem, capable of linking storytelling, technology and everyday products. This approach is based on a logic of co-construction between brands and content, in which fictional universes serve as vectors of experience and interaction.

In this context, the series Miraculous Chibi plays a special role. Its short, non-verbal and highly expressive format allows for simplified global distribution and immediate understanding, regardless of language barriers. This makes it a particularly suitable medium for international communication strategies.

A dynamic set to strengthen in the ecosystem Miraculous

The arrival of this special episode is part of a broader trajectory of development of the franchise. With continuous production, multiple variations and a constantly expanding audience, Miraculous continues its evolution towards a global entertainment platform model.

The distribution of content on platforms such as YouTube, combined with a massive presence on social networks and gaming environments, allows the franchise to maintain a particularly high level of interaction with its communities. This hybridization between animation, digital and brand marketing should continue to structure future productions.

In this context, collaborations like that between BYD and Mediawan could multiply, opening the way to new hybrid formats combining narration, technological innovation and integration of products into fictional universes.

A convergence between industry, animation and digital platforms

The episode Watt a Dream Date! thus illustrates a broader evolution of audiovisual production models. The boundaries between artistic creation, brand strategy and digital distribution appear increasingly porous.

By integrating industrial players into stories with strong international reach, studios seek to strengthen the economic viability of franchises while broadening their cultural impact. For their part, brands benefit from immersive exposure to particularly engaged global audiences.

In this logic, Miraculous Chibi becomes a narrative laboratory where new forms of collaboration between content and industry are tested, at the crossroads of entertainment and global communication.

What to remember in several points

• BYD and Mediawan launch a special episode of Miraculous Chibi entitled Watt a Dream Date!
• The episode is available globally on YouTube
• Miraculous Chibi is an animated micro-series without dialogue, designed for digital
• The franchise Miraculous has more than 54 billion views on YouTube
• BYD is integrated directly into the story via the BYD DOLPHIN SURF electric vehicle
• The partnership is part of a global strategy for digital content and ecosystems
• Other collaborations between BYD and Mediawan are planned in future productions
• The franchise Miraculous continues its international expansion with new projects in development