A smarter entertainment experience.
Samsung Electronics Vietnam held a Samsung Vision AI 2026 product showcase event at Samsung West Lake, Hanoi, introducing the new generation of AI TVs incorporating Vision AI Companion (VAC) – the most versatile AI assistant to date – as well as a Next-generation ecosystem of displays and audio devices for entertainment, creativity and gaming.
At this event, Samsung presented its latest innovations under the banner “Your Companion for a Connected Life”, providing a smarter entertainment experience and a closer connection with users. Its product range extends from high-end models like Micro RGB, OLED and Neo QLED to Mini LED and Crystal UHD TVs, expanding access to connected TV to a wider audience and incorporating numerous AI features to enrich fans’ sporting experience, particularly during the World Cup.
In addition to AI TV, Samsung also introduced the Odyssey and ViewFinity 2026 monitors, offering improvements in resolution, performance and display experience for gaming and professional creative work. At the same time, new lifestyle devices, such as the Music Studio connected speaker and the Movingstyle mobile TV, enrich Samsung’s modern entertainment and lifestyle ecosystem.
Mr. Hyung Bin Joo, General Manager of Samsung Electronics Vietnam, said that at the dawn of a new era marked by artificial intelligence, Samsung, the world leader in televisions for 20 years, continues to innovate in this field. Televisions are thus becoming smarter, more personalized and more integrated into users’ daily lives. The Samsung AI TV 2026 will be a real revolution thanks to its ability to understand, learn and connect, becoming an intelligent companion in every home.
Mr. Hyung Bin Joo, General Manager of Samsung Electronics Vietnam, proudly shared Samsung’s achievements during its 20 years as a leader in the global TV market.
Opening a new era for artificial intelligence television.
Entering its 20th consecutive year as the world’s leading TV brand, Samsung continues to develop its 2026 AI TV lineup with the goal of making artificial intelligence (AI) a central part of the home entertainment experience. For the first time, the entire range of Samsung televisions, from UHD to higher resolutions, will integrate AI, making it accessible to all users and no longer reserved for the high-end segment.
Ms. Nguyen Huyen My, Director of Audiovisual Electronics Division, presented AI features that enhance fans’ sports experience, especially during the World Cup.
Vision AI Companion (VAC) represents a major turning point, ushering in a new era of intelligent interaction and personalization in everyday life. Thanks to Bixby, Gemini and Copilot, VAC allows users to interact with their TV in a more natural, intuitive and intelligent way. Images, sounds, content and, ultimately, the possibility of connecting to the entire home automation ecosystem, VAC helps to enrich the experience of connected TVs and to offer greater personalization.
Among the artificial intelligence televisions of 2026, the Micro RGB model is a true flagship: a major innovation from Samsung in terms of display, and the first Micro RGB television in the world. This technology uses a micro-RGB backlighting system to faithfully reproduce colors, improve contrast and provide a more vibrant display on a large screen.
Ms. Pham Phuong Linh, Director of Product Strategy for the AV Electronics Sector, presented the 2026 AI TV ranges, including the world’s first Micro RGB TV.
In addition to AI TV, Samsung continues to refine its entertainment ecosystem with the Odyssey and ViewFinity 2026 monitor lines for professional gaming and creative work, as well as lifestyle devices such as the Music Studio artistic speakers and The Movingstyle portable TV.
AI technology enhances the World Cup experience.
2026 will be the year of the biggest football event in the world with the World Cup. To the delight of football fans, Samsung continues to enhance the big-screen sports experience with a range of AI features specifically optimized for football.
Thanks to the AI Football mode, the Samsung AI TV 2026 recognizes the movements of the match in real time to automatically optimize the fluidity of rapid actions, improve the depth of the image of the field and highlight the encouragement of the supporters. The objective? Recreate the high-energy atmosphere of a live match at the stadium.
The AI audio controller allows artificial intelligence to analyze and separate commentary, fan voices and stadium sounds, giving users the ability to personalize their experience. Everyone can enjoy the match in their own way, from the exciting atmosphere in the stands to a more in-depth analysis of the comments.
Advanced AI Upscaling Pro technology supports upscaling content up to near 4K resolution with greater detail and contrast, optimizing the visual experience on large screens.
With advancements in AI, imaging and sound, Samsung is not only delivering larger screens, but also creating richer, more immersive experiences for users in this new era of home entertainment.
During this event, guests were able to experience features such as AI football mode and AI-based audio separation.
In addition to its constant technological innovations, Samsung continues to enrich its content ecosystem to offer a complete entertainment experience to Vietnamese users. Vietnam currently has the largest number of Samsung Smart TV users in Southeast Asia, ranking among the top two countries in Asia and the top ten globally. Since the start of 2025, Samsung has registered more than 1 million new users of OTT services, with an average usage time of 4 to 6 hours per day for entertainment, movies, sports and video games. This demonstrates that today’s television is no longer just a screen, but has become the entertainment center of every home.
To meet the increasingly diverse needs of users, Samsung continuously collaborates with major OTT platforms to enrich its content catalog and improve the visual experience on the big screen. Samsung partners with VTVgo to enable Vietnamese families to follow sporting events, including the 2026 World Cup and national programs. At the same time, Samsung is collaborating with VieON to offer a rich and modern catalog of entertainment content, and with FPT Play to offer an optimal sports experience with prestigious championships such as the English Premier League. These are not just content collaborations, but a long-term strategy to make Samsung AI TV the go-to TV for entertainment for Vietnamese users.
With Samsung Vision AI 2026, Samsung presents a new generation of TVs with artificial intelligence and paves the way for a future where AI becomes an everyday companion. As TVs take an increasingly central place in our homes, Samsung intends to continue its partnership with Vietnamese users to create smarter, more personalized and more immersive entertainment experiences in the age of AI.
Source : https://congthuong.vn/samsung-vision-ai-2026-mo-rong-he-sinh-thai-giai-thi-thong-minh-457816.html
