The week of FigaroVox – “Politics in a puzzle way”

Dear readers,

Public square and “Common Destiny” have rarely lived up to their names so badly. The first expression designates the party of Raphaël Glucksmann; the second, the think tank of his advisor who wrote the note “confidential » indicating to him the lessons «Âtargets to avoid for the moment» in his presidential campaign. Exit the “CSP – “, young people, people winning “less than 1500 euros per month“, those who do not have the baccalaureate, live in the suburbs or alone with children, we recommend to the MEP.

If the use of the term “target” and the sample may be surprising, especially for a left-wing candidate, the process is not new. The general staffs may be outraged by the strategic cynicism of Glucksmann’s teams, but they all resort to “electoral marketing”. It was on the right that the practice was born: in 1965, the communicator and former resistance fighter Michel Bongrand, impressed by John Fitzgerald Kennedy’s campaign, imported his methods to France…