This event is seen as the first step in 1Game’s strategy to expand its activities in the domestic market, focusing on the “SHEplay” segment – a group of entertainment products aimed at female users.
In line with its “Entertainment-Driven Games” strategy, the company aims to combine entertainment content, games and merchandise to enhance the user experience.
The Memorandum of Understanding (MoU) signing ceremony took place in the presence of Mr. Tran Vu Quang Vinh, CEO of 1Game, and Mr. Jason, CEO of KaKaCode.
Under the terms of the agreement, KaKaCode will become a strategic business partner of 1Game for the development of an ecosystem of international gaming licenses and derivative products.
According to representatives of the two companies, this collaboration aims to combine 1Game’s expertise in publishing and marketing video games in South Korea with KaKaCode’s experience in exploiting intellectual property and marketing entertainment content. digital. The two parties hope to bring the characters, images and stories of the game out of the digital framework so that they are fully integrated into the daily lives of users.
According to Mr. Nguyen Quang An, Deputy General Manager of 1Game, the women’s video game market in Vietnam still has strong development potential. Although women represent a significant part of the Vietnamese gaming community, entertainment spaces specifically designed for this audience remain rare.
“We are not just releasing games, but we aim to build an entertainment ecosystem for women. The collaboration between 1Game and KaKaCode will offer exclusive merchandise and intellectual property derivatives, transforming games from a simple screen into a component of a lifestyle and bringing international licenses closer to the real emotions of Vietnamese female gamers,” said Mr. Nguyen Quang An.
1Game’s early establishment of international partnerships is seen as a preparatory step for the expansion of its interactive entertainment ecosystem in Vietnam. The company hopes to leverage YeaH1’s media ecosystem to reach a younger audience, while attracting partners with international licenses in the video gaming and digital entertainment sectors.
According to the presentation, 1Game operates in the publishing and development sector of interactive entertainment products, and is part of the YeaH1 ecosystem. KaKaCode, for its part, is the entity that offers a complete and integrated solution for global intellectual property marketing in the field of digital entertainment marketing.
Source : https://baovanhoa.vn/van-hoa/yeah1-ra-mat-1game-phat-trien-san-pham-giai-tri-cho-phai-nu-227175.html
