And if the hegemony of superstars is undeniable on this social network, international celebrities have just suffered a hard blow, with the sudden loss of several million followers, and this in a very short time. This phenomenon was noted by observers and relayed en masse on other social platforms. But what really happened?
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Instagram has carried out a “purge”
It is well known that on Instagram, many accounts are in reality fake, called bots and artificially generated to create a mass impression. Recently, Léa, a Star Academy finalist, paid the price, her number of subscribers climbing at lightning speed. The platform aims to remove these suspicious and misleading accounts. So, in recent days, Instagram has reportedly carried out a “purge”, ejecting all these fake accounts from its users. Result: the most influential personalities, but also unknown people, lost a more or less considerable number of subscribers.
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The most dizzying fall seems to be that of Kylie Jenner, who lost more than 14 million subscribers, according to estimates. Other personalities like the group BLACKPINK, Cristiano Ronaldo, Selena Gomez, Taylor Swift, Beyoncé and Justin Bieber have reportedly lost between 5 and 10 million followers. On X, users happily comment on this “purge”, accusing certain celebrities of having bought followers. Others believe that now is the time for Instagram to remove inactive accounts.
