More precisely, the first CALI CLUB branch in Vietnam will officially open its doors in early May 2026 on level 5 of Vincom Mega Mall Thao Dien (Ho Chi Minh City).
CALI CLUB was founded in July 2020 in South Korea from a very concrete question: how to maintain children’s interest in physical activity in a world where screens are more attractive than everything else?
While video games, YouTube and TikTok create a constant sense of excitement and are easily addictive, most traditional physical activities struggle to maintain children’s interest over the long term.
Instead of trying to keep children away from technology, CALI CLUB chooses to integrate technology into the physical activity experience itself.
Founded in 2020 by its CEO Son Joohee, CALI CLUB is a new generation “K-Sportainment” model from South Korea that combines physical activity, RFID technology, gamification and social interaction experiences in a single entertainment space.
At CALI CLUB, each game is associated with a real-time scoring system. Kids don’t just play: they earn points, move up the leaderboard, complete challenges and unlock rewards. Physical activity thus turns into an enriching and useful experience that encourages them to come back.
CALI CLUB not only encourages children to “exercise more”, but also makes them genuinely want to come back to continue pushing their own limits.
Vietnam is seen as a suitable market for this strategy, as the younger generation of parents in big cities is increasingly willing to prioritize quality experiences over material goods. At the same time, the influence of the Korean lifestyle on Vietnamese youth is growing significantly, from fashion and beauty to leisure and social experiences.
In Ho Chi Minh City, and particularly in the Thao Dien district, which is home to many young families, the international community and consumers, there is an increasing demand for interior spaces that are both high-end and original enough for children and young people.
Although children and families remain the core customer base, CALI CLUB is not designed as a traditional children’s playground. Rather, the concept targets teenagers, students and young adults looking for indoor experiences that promote physical activity, social interaction and entertainment, in line with new lifestyle trends.
Activities such as interactive dancing, group physical games, point challenges and social games are designed to be competitive, fun and engaging enough to fit the social media culture of today’s youth.
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Source : https://nhandan.vn/ra-mat-mo-hinh-the-thao-giai-tri-ung-dung-cong-nghe-tai-thanh-pho-ho-chi-minh-post960989.html
