GoPros conquest of aerospace and defense with the help of Oliver Wyman

GoPro hits a rough patch, looks for new opportunities in defense and aerospace Created in 2002, the California-based company reached its peak in the mid-2010s. Over the past 10 years, its revenue has been steadily declining, dropping from $1.6 billion in 2015 to $652 million in 2025. In early April 2026, GoPro announced its intention to “explore new opportunities for its technologies in the defense and aerospace sector” and to “engage Oliver Wyman, a global leader in management consulting and a subsidiary of Marsh, for this work.”

The brand has recently received a welcome publicity boost directly related to the sector: the wings of the Artemis II Orion spacecraft are equipped with its cameras to record the outside, while the crew uses GoPros to document their daily lives.

“The cameras and technology from GoPro are widely used in demanding environments where ruggedness, advanced video stabilization, and image quality are critical for the mission,” the statement specifies. The services of Oliver Wyman are required to further identify “operational use cases.” The mission includes “analyzing addressable market segments, potential synergies between technologies and products, as well as partnership and market introduction strategies.”

According to Timothy Wickham, partner at the Washington office of Oliver Wyman, “customers in the aerospace and defense sector are increasingly turning to dual-use technologies already available on the civilian market to move faster and gain economic efficiency. There are significant and growing opportunities: global markets for imaging, non-manned systems (i.e., drones), and related sectors represent billions of dollars in market potential.”