Social media, originally seen as spaces for connection and exchange, are now being critically examined for their negative impacts. As reported by a major source of information, a US court has fined the tech giants Meta and Alphabet millions of dollars, highlighting their responsibility in creating addictive content. The ruling states that these companies failed to protect young users, despite being aware of the dangers posed by their platforms such as Instagram and YouTube. In light of these revelations, calls to ban children and adolescents from accessing social networks are increasing. But what is the actual perception of users regarding these platforms?
Usage rate significantly increasing
According to a study by the Statistical Institute, 59% of 16-74 year-olds actively use social networks such as Instagram, TikTok, or X, a figure that has seen a sharp increase compared to the past five years. In 2021, less than half of those surveyed were active on these platforms. Older generations are catching up, even though the 16-24 age group remains the most engaged, with 85% of users in 2025.
A report by data agency Omnicom, Annalect, highlights the diverse ways in which users perceive social networks. The results indicate that user experience is more fragmented than ever, due to algorithms and filter bubbles. “The risks, whether it’s social pressure, addiction, or self-image distortion, vary depending on the type of user,” explains Jens Barczewski, a senior partner at Annalect.
Polarization of comments
The perception of body image through social media is particularly revealing. Approximately one-third of respondents believe that these platforms enhance their self-image by offering diverse models. Conversely, an equally significant number admit to feeling pressure to compare themselves to idealized representations, negatively impacting their self-esteem, especially among young people.
It is alleged that Meta has exploited this mechanism, as former global public policy director for Facebook, now Meta, Sarah Wynn-Williams, points out. She claims that weight loss ads were targeted at young girls showing signs of body insecurity.
Regarding online hate, 83% of respondents consider it a serious issue, and 55% feel personally affected. Alarmingly, 20% find that these hateful comments even contribute to the entertaining appeal of social networks.
The role of information
Disinformation is seen as a major problem by 78% of participants. While 77% call for stricter measures, these same users continue to use social media as a source of information. Approximately 30% claim that news is their preferred content. Although 70% verify sources, 58% rely on the credibility of a post based on comments, while 30% rely on the number of likes and shares. This study was conducted in two phases, including qualitative interviews and a survey of over 2000 citizens aged 14 to 49, conducted from August to October 2025.
Key takeaways
– Participation (+20%) in social networks among 16-74 year-olds has significantly increased. – A majority of users feel social pressure related to body image. – 83% of users view online hate as a serious problem. – A significant portion of users engage with disinformation on these platforms. – Young people seem to be the most vulnerable to the negative effects of social networks.
By examining these aspects, one cannot help but wonder if social networks, beyond their roles as connectors, are becoming spaces of alienation. The duality of their impacts reveals a society in search of balance between the need for connection and the preservation of mental health. Ultimately, a reflection is needed: how can we navigate as users, and how should companies evolve to promote a healthier digital environment?
